Barsana is a small town (Tehsil) located in dist Mathura, Uttar Pradesh. This region is also known as Braj Bhumi. The place is birth place of goddess Radharani and consort of Lord Krishna. In this region people domesticate animals especially cows religiously. They raise the animal in worship of Lord Krishna. Lord Krishna’s love for cows and 'dairy product' is well known. Sanjeevani Agrofoods Limited is doing project with the farmer of Braj region in Organic Farming as well as livestock organic farming.

In this project farmers are being trained for Organic farming practices whereas the domestication of animal is also part of the project. These Projects are certified Organic Agriculture projects under the norms of NPOP and USADA NOP Organic standards. Here the produced milk comes from pure deshi Indian breed cows and Sanjeevani has given its brand name “Barsana Magic”  dedicated to Goddess Radharani. The Organic Certified Cow milk under brand name of Barsana Organic Cow milk is further packed in UHT tetra pack, so it can reach to consumers those who are lover of Indian breed cow milk across the globe.